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    • Advertising Effectiveness and Media Messaging
    • Brand Equity
    • Competitive Market Positioning
    • Consumer Habits and Product Usage
    • Customer Attitudes and Expectations
    • Customer Service Experience
    • Customer Trust, Loyalty and Retention
    • (CSR) – Attitudes, Burnout, Turnover, and Retention
    • Market Profiling and Segmentation
    • Market Share: Differientiating Value and Volume
    • New Product Acceptance and Demand
    • New Product Concept Analysis
    • Elasticity of Demand Analysis