National Public Research Gives You The Insight To Understand Your Customer

Web and Email Survey

Learn about the motivation of your website’s traffic and create marketing plans accordingly.

Web and Email Survey

Learn about the motivation of your website’s traffic and create marketing plans accordingly.

Teleservices Survey

Surveys range from customer service satisfaction surveys to lead qualification surveys.

Teleservices Survey

Surveys range from customer service satisfaction surveys to lead qualification surveys.

Mail & Fax Survey

Uncover relevant market information from different demographics & target markets.

Mail & Fax Survey

Uncover relevant market information from different demographics & target markets.

PEEL BACK THE LAYERS OF YOUR MARKET

Understanding the market and being able to respond to it is one of the best ways to grow your business. National Public Research can help you yield the market data you need to accelerate your business opportunities. From survey design all the way to analytics, we will guide you step by step through the process.  Our experts will help you design a study targeted to your current and potential customers.  They will collect the data as it comes in and analyze all responses.  You will be able to interface in real time from your customized dashboard as your survey data comes in. We offer a wide range of formats including mail, telephone and virtual research formats for the farthest reaching results. Our expert analysts will help you understand what the results are saying about the market for your product or services allowing to use those results to adapt to the market.

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Collect Market Data, Analyze Responses, Engage Potential Leads

Start Today! Yield Market Data That Will Grow Your Business.

Our Survey Design Team Is Ready To Create A Survey That’s Guaranteed To Match Your Needs. Let us analyze your market and provide you with highly directed survey questions that generate more qualified leads.

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Full-Service B2C and B2B Marketing Survey Services

Survey Design Services

We offer a plethora of services that include simple functions such as advice on sample size, survey method, and survey length as well as questionnaire writing. In addition we offer advice on more customized inquiries such as census matching, market research consulting for awareness, branding, product launches, and market segmentation studies.

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Survey Administration

We add value and depth to your project with our extensive survey administration knowledge. Every client is assigned an experienced project manager who will work closely with you, providing expert support throughout the entire survey process.

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Survey Reporting

Survey data analysis and survey reporting are our specialties. We have a team of expert statisticians and survey reporting professionals who use trademarked software technologies to bring you comprehensive reports whether you are looking for a more economical top-line report or a highly customized report.

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Mail Surveys

We offer full-service mail surveys for your convenience. Whether you need to send out a simple one-time survey or you need ongoing services including customer tracking studies that include monthly or quarterly mailing, we’ve got you covered.

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Telephone Surveys

Telephone surveys require professional calling agents, following strategically written scripts. Our survey staff of expertly trained agents can make contact with your desired target, conquering all systematic obstacles encountered along the way. NPR will bring this expertise to even your smallest research project.

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Statistical Reporting

Not only will we help you design and conduct complex research projects including statistical sampling for surveys of customers, but we can also provide statistical analysis of survey results.

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Target Your Demographic With Precision Using Carefully Crafted Information

  • Market Description
  • Ascertain the relative size of the market and the market share. Learn valuable information related to market growth, competitive positioning, and market shares.
  • New Product Concept Analysis
  • In the initial screening phase of your new product concepts, it can be appropriate and useful to measure for likes and dislikes, acceptability, and likelihood of purchase.
  • Sales Force Effectiveness
  • Market data can drastically improve the effectiveness of any sales force. Having awareness of your customer’s purchasing readiness allows your sales team to strategize their approach.
  • Market Profiling-Segmentation
  • Identify your customers and what made them choose you. Identify those who do not choose to use your goods or services and learn why. This is most frequently done through a descriptive market segmentation and market share analysis.
  • New Product Acceptance and Demand
  • Understand and estimate the demand for a new product using descriptions, graphics or prototypes for testing. This type of research yields market share estimates for alternative concept configurations.
  • Sales Lead Generation
  • Make the most out of your generated sales leads by segmenting and nurturing groups accordingly. Buyers within different phases of the purchase process require different sequences and strategies.
  • Stage in the Purchase Process / Tracking
  • Track the customer through the purchase process from knowledge through intention, trial, purchase, and repurchase to gain an awareness of the market.
  • Habits and Uses
  • Understanding usage situations, including how, when, and where the product is used. May include a real or virtual pantry audit.
  • Customer Service
  • Evaluate customer service through detailed focus on the actual customer service rendered, the process involved in receiving that service, and an evaluation of the participants in the service process.
  • Customer Intention – Purchase Analysis
  • The key to understanding customer conversion, commitment, and loyalty lies in understanding how customers are motivated to move from interest in a product to an actual purchase of the product.
  • Product Fulfillment
  • Evaluation of promised attribute and feature benefits (both tangible and intangible). Are expectations produced by advertising, packaging, and product appearance fulfilled?
  • Customer Service Representative (CSR) – Attitudes, Burnout, Turnover and Retention
  • Evaluate how the attitudes held by customer service representatives reflect on their job performance to effectively understand burnout, turnover and retention.
  • Customer Attitudes and Expectations
  • Determine whether or not the product meets customer expectations and what attitudes have been formed about this product and/or the company. Use this information to improve ads and customer conversion, commitment, and loyalty.
  • Competitive Product and Market Positioning
  • Utilize a ‘best practices’ study to determine how the market view of your product relates to the relevant competition.
  • Prices Setting and Elasticity of Demand Analysis
  • Estimate demand elasticity and optimal price points to determine whether your price is too low or too high. Additionally, estimate or different product service segments or usage situations.
  • Customer Trust – Loyalty – Retention Analysis
  • Evaluate in depth, the attitudes formed about the company and/or product especially in relation to high priced consumer goods that require a long decision making and purchase process.
  • Brand Equity
  • What is psychological value that a brand holds in the marketplace? A composite of brand awareness, brand quality, brand associations, and brand loyalty measures.
  • Sales Forecasting and Market Tracking
  • Receive expert estimates of the market including judgmental bootstrapping (how to use available secondary market information), conjoint analysis (estimate of customer choice preferences), and potential customers’ self-reported intentions to purchase in the future.
  • Advertising Value Identification and Analysis
  • Using a means-end analysis, map the hierarchical attributes, benefits and values associated with or portrayed by a certain advertisement.
  • Advertising Media and Message Effectiveness

  • Identify the impressions and feelings involved in effectively moving a customer to the desired goal of increased awareness, product information, trial, purchase, and repeat purchase.

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